Let’s say you do SEO on their clients’ websites because they don’t have any in-house SEO expertise. Now let’s imagine you’re a freelancer and you start working with a local marketing agency. Then you’ll have a portfolio and you’ll be ready for better work at better rates. That criticism is warranted, but do you know what’s great about these sites? You can build a portfolio and a reputation and then just drop them. You’ve probably heard people dismiss the likes of UpWork and Fiverr because they involve offering cheap work to people with tiny budgets. Each route to market has its own pricing implications. Some work well in the short-term to get you established, whereas others provide good quality work and relationships that you’ll want to build for the future. There are many ways to find work when you start out. Does that feel a little presumptuous? If you feel that way it’s perfectly natural, but many freelancers – myself included – later reach a point where they wish they’d given more thought to their pricing strategy at the very start. However, it’s good to take a little time out and think about your pricing strategy for the first 12 months and beyond. That could mean you rarely think further ahead than next week because you just want to get clients on board first. If you’re at the start of your new lifestyle you’re probably experiencing the buzz, excitement and slight panic of working for yourself.
Just starting out? Now is the time to future-proof your pricing
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